During the past ten years we have worked with a number of infomercial producers. Our research assists them in the development of products, product offers, and infomercials. Our research helps assure our clients that they have the right product, the best positioning and the most effective presentation. The cost of conducting research prior to broadcast is made back many times in money saved and money earned by having the right message out there from the beginning.

Typically focus groups are conducted. The group discussion would focus on the need for the product and its perceived benefits, viewing a portion of the infomercial, discussion to determine how well the infomercial conveys the product and product benefits, consumer understanding of the product, perceived value and thoughts on pricing and interest in purchasing. Questionnaires are often used during the group to collect information helpful in positioning the product.

Recent Work has included:

Victoria Principal, The Principal Secret 1 - 6

Anthony Robbins, Personal Power

Kathy Smith, Fat Burning System and Walking Fitness

Barbara DeAngelis, Making Love Work

Georgette Mosbacher, Make-up

Natural Dietary Products, Natural Trim Diet Supplement

Redken Laboratories, The Redken Consultation

Carbohydrate Addict's Diet, Drs. Rachel & Richard Heller

American Wealth Crusade, Dante Perrano

Primage by Sevinor, with Linda Evans

PETA, Fund raising for a non profit groups

Adam Robinson, Education product

Joe Land, The Ultimate Power

Lactaid, McNeil Consumer Products

Mark Bunting, Computer Video Offer

Connie Selleca, Skin Care

Carol Shaw, Make-up

40-30-30 Program, Diet and Nutrition

Proactiv

Meaningful Beauty with Cindy Crawford

Majic Beauty, Eye Majic